Guangzhou Subway and Guangzhou Mobile jointly launched a new public service "Mobile Subway Ticket" on July 7, 2008, which was highlighted by all major domestic media recently. With this "mobile ticket", users can pay subway charge just by waving their mobile phones equipped with SIMpass™ card. SIMpass™ technology has been awarded with the 2008 Annual Innovation Prize for Smart Card Technology. The key feature of the technology is to integrate contactless application into the SIM card. In addition, mobile subway ticket allows passengers to recharge/top up over the air (OTA). This serves as a new SIMpass™ application area beyond the existing bus transit, access control, attendance check and finance areas.